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The ‘breeder’ also produced what appeared to be Kennel Club certificates — so further proof that she was a certified dog breeder. 

After handing over £400 — a relatively modest sum for this breed — Lisa left with her new puppy.

‘Christian spent the first evening with his head on Toby’s bed just looking at the dog,’ she recalls. ‘He was over the moon.’

But in stark contrast to her son’s excitement, the puppy was withdrawn and lethargic. Lisa believed it was pining for its mother.

But over the next few days, Toby became more withdrawn and would whine and cower under the dining table. Lisa took him to a vet, who gave him a shot of antibiotics.

That night, Lisa stayed up all night with the dog. 

‘I was really  worried,’ she says. ‘He hadn’t eaten anything since arriving at our home. His nose was running and his eyes were weeping. It was incredibly upsetting to see a puppy in such distress.’

The next morning, New Year’s Eve,  Toby took a turn for the worse and was vomiting. Lisa rushed him to a vets, where he was put on a drip. Blood samples were taken and he was kept in overnight. 

But at 8am on New Year’s Day, Lisa got a phone call from the vet to say that Toby had died. The blood tests showed the puppy had parvovirus — a highly contagious condition rife in dogs bred in cramped and unhygienic puppy farms.

‘I was totally floored,’ says Lisa. ‘We’d all fallen in love with Toby. It is very distressing that something so small and vulnerable had suffered so terribly. Christian was distraught.’ 

She later discovered the Kennel Club certificates she’d been shown were forged, and the supposed breeder, who had not returned any of her calls, had moved house. Lisa had spent more than £1,500 in veterinary bills.

‘Toby was obviously bred in a puppy farm,’ she says. ‘I now know it’s best to buy from a Kennel Club-registered or assured breeder, or from a rescue centre.

‘Buying a puppy cheap on the internet or from a newspaper advert is a false economy. Breeding a dog properly costs money.’

Research by the Kennel Club has found that one in five pups bought via websites or through social media die within six months. Half have behavioural problems, often associated with being removed from their mothers at a young age. 

One of the primary drivers of this scandal is the emerging menace of organised gangs, largely from Eastern Europe, cashing in on the EU’s lax border controls. 

EU rules introduced in January 2012 say a visitor to the UK can now bring in five micro-chipped pets. This has led to van-loads of 15 or 20 puppies accompanied by three or four ‘owners’ arriving at UK ports. 

If they have the correct paperwork, the authorities are powerless to seize them. Yet the animals are almost inevitably from puppy farms. 

Remarkably, it is the ferry, train or plane operator who is responsible for checking the pet passport. Add to that the fact that under EU rules there is no longer a need for a blood test certificate to prove that any vaccines given have actually worked, and you have what many now believe is a recipe for disaster.

Mark Rolfe, manager of Kent Trading Standards, which investigates allegations of false representation at the Port of Dover and the Channel Tunnel terminal in Ashford, has seen a ‘huge rise’ in reports of people arriving with puppies which are not, he says, what they seem to be.

‘In reality, some importers are simply delivering these pets to those who want to sell the puppies on,’ he says. 

‘Some young dogs can sell for thousands of pounds, which has led to a big increase in trade. Many importers are becoming greedy and falsifying pet passport records, or administering rabies vaccinations before the animal is 12 weeks old — the point at which the vaccine actually works. 

‘Others are providing false dates of births in pet passports to suggest the puppy was vaccinated at the correct age. This creates a risk of rabies entering the UK.

‘Previously, a dog would have to wait a minimum of six months after its rabies vaccination before entry to the UK. 

'Now, only a 21-day wait after vaccination is required, which means the dogs are much younger and so command a higher value.’ 

Sharon Edwards, the City of London Corporation animal health inspector, used to quarantine up to 20 dogs or cats that were from abroad and had insufficient vaccinations.

But in 2012, after the UK adopted the EU rules, she quarantined 71 dogs. Microchips showed the dogs were mainly from Eastern Europe, with some from Turkey and Russia.

‘The majority are then being advertised for sale from private homes, and some are even pre-sold before they arrive here,’ she says.

It is usually only when the new British owner takes the pet to a vet that they discover the puppy was bred abroad and its vaccinations were administered when the animal was too young for them to give it proper immunity.

The Department for Environment, Food and Rural Affairs’ own statistics show that before the UK adopted EU laws only 127 animals, mainly dogs, were seized and put into quarantine, compared to 417 in 2012 after EU rules were introduced.

These Eastern European gangs know that the network for selling puppies bred on a near-industrial scale already exists in Britain.

Breeders in the UK have to be licensed by the local council, and are inspected to ensure they meet legal requirements concerning animal welfare. 

While some breeders are responsible, others have been found to be producing dogs in huge numbers and with scant regard for the animals’ welfare. (A bitch which is pushed to produce as many puppies as possible will usually have two litters a year of up to ten pups each.)

The Kennel Club defines a puppy farm as an establishment where the welfare of the dogs is secondary to making profit. It claims that tens of thousands of puppies bought via the internet die each year before they reach six months old.

Undercover investigations by journalists and animal rights activists have revealed woefully poor standards of animal welfare at some licensed Welsh sites. 

There is also the very real possibility that some puppy farms are operating without a licence and so are not even being inspected by councils.

Most licensed breeders sell puppies on to pet shops — a trade which is itself condemned by animal welfare campaigners — or privately.

Less scrupulous ones ship the puppies on to a network of sellers, who pose as local breeders by placing adverts on the numerous websites selling puppies, or in local free-ad papers. 

Dealers know that a picture of young puppy in an advert has that all-important ‘cute factor’ and thus is more likely to be sold. Like their Eastern European counterparts, these ‘sellers’ want the puppies as young — and as cute — as possible. 

The farm can sell them for £30 a time, with the most sought-after being sold by the dealers for more than £500.

While anyone buying a puppy should always ask to see it interacting with its mother to prove it has not been sold on from a puppy farm, these ‘sellers’ are adept at lying about the absence of a bitch, claiming she is at the vet’s, or being taken for a walk. 

Last year, the RSPCA found 80 puppies, including French Bulldogs worth up to £1,600 each, in buckets at homes in the Manchester area run by such sellers. Four dead pups were also discovered.

The RSPCA returned to one of those properties recently and discovered 50 puppies, including shih-tzus and Pomeranians — so-called ‘handbag dogs’ — again dumped in buckets, despite the owner having been banned from keeping dogs. 

Two women were arrested on suspicion of conspiracy to commit fraud and money laundering. It is believed they were selling the dogs to a generation of buyers accustomed to buying from the internet.

Marc Abraham, a vet who regularly appears on TV, is urging people to buy dogs only from a rescue centre or, if set on buying privately, to ensure the pet is seen interacting properly with its mother. 

He fears that some farms can house 100 breeding bitches, each capable of producing up to 20 puppies a year, in unhygienic conditions.

‘Puppy farmers know how much money — much of it cash-in-hand and tax-free — can be made in this trade,’ says Mr Abraham, who set up Pup Aid, an organisation campaigning to ban puppy farms.

‘The puppy farm pups get taken away from their mothers at just four or five weeks, and are not socialised properly, leading to behavioural problems. 

'Some are inbred and have genetic abnormalities. Others can develop the parvovirus, which is common in such farms.’

He also warns that while many people think they’ve got a bargain by buying over the internet, they often discover that vet bills for treating something like parvovirus can climb to £2,000.

It is Mr Abraham’s e-petition on the Downing Street website which is calling for a ban on the sale of puppies if the animal’s mother is not present. 

Establishing such a protocol about the sale of puppies would be a sensible step in the efforts to regulate this murky trade.

Lisa Gentle says she will never buy through an anonymous advert again. She now owns two healthy Maltese Terrier pups, Beau and Louie, that she found through the Kennel Club Assured Breeder Scheme. 

At least she can be confident that they were raised with care. Like her, though, thousands of other families may have to learn the hard way that buying a puppy in Britain today can have heartbreaking consequences.